The community has already been dealing with its own inflation (IRL) and for a lot of people, SSO is an escape from reality. However, due to the price of the game, the currency, and items/horses in-game, this is no longer an escape from reality. Lots of people are stuck between wanting to leave the game because they cannot afford it, and being unable to leave because they've invested so much money into it. This is mentally exhausting, and they feel forced to buy Star Coins again because of this loop they're in. Now for a company, this means success, but at what cost?